Email Marketing

At francesca's, I spearheaded the conceptualization, creation, copywriting, and send of over 500 daily marketing emails. During my time, I was able increase our email list by 50%, reaching millions of customers every day with new arrivals and deals. I was also instrumental in helping francescas.com have its first million dollar day during Cyber Monday.

I learned how to work and manage other stakeholders on a tight deadline, juggle multiple projects at once while staying organized, and present our products in new and creative ways with the intent to drive site visitation and purchase. 

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Check out the samples below to see my ideas come to life!