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Past Work Experience

Portfolio: Projects
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Brand Strategy

Using Insights to Create an Alumni Program & Implementation Plan

Email Marketing

Daily Marketing Emails sent to 3 Million Contacts

Social Media

Content Creation for Facebook, Instagram, and Blog

Past Projects

Work done in the Integrated Marketing Communications Graduate Program

Portfolio: Projects
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Shopper Marketing

Crispin Cider

A strategy on how to convert female wine drinkers to cider in Whole Foods and Binny's storefronts.

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Customer Journey Mapping

Nuuly

Mapped the entire customer process of a Nuuly user to find any pain points that the brand could address for a better customer experience.

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Brand Strategy

Fiestafull

Developed a direct-to-consumer brand including brand strategy and design.

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Creative Brief

Allbirds Tree Dasher

Dissected the Allbirds' creative of the new Dasher shoe to discover the valuable consumer insight that led the company to its product marketing strategy.

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