Social Media
Brainstorming, Strategizing, & Executing Creative Content with Results
An example of content I created for francesca's. Conceptualized, organized, and photographed Instagram post for National Donut Day shared to francesca's 350K+ Instagram followers. The goal was to promote engagement, brand awareness, and affinity through relatable and shareable content for a fun holiday. Post saw 40% increase in engagement from a typical francesca's post.
Facebook Live
Hosted 10+ live videos on francesca's Facebook page with hundreds of thousands of views. Each video would share about special promotions, new arrivals, and styling tips. The purpose of the live videos was to boost engagement with our customers, raise awareness of the francesca's brand about our newest deals and products, and boost brand favorability.
Blog
As a way to better engage with customers, created relatable biweekly content for francesca's blog including a frangirl's guide to Boston to go along with our winter campaign (which I experienced and documented firsthand), how-to style guides with our relevant products such as bandanas and tall boots, Q&A's with small brands with a purpose as part of our franFINDS partnerships, and fun seasonal recipes & DIY's. Blog posts were promoted through website homepage, email, and social media (Pinterest, Instagram, and Facebook) and received hundreds of hits.
